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About Us Data Digix
Our team of experts is committed to creating customized, data-driven solutions that work for your business, helping you achieve long-term success. No gimmicks, just real growth and a clear path to reaching your goals. Partner with us today and let us show you what true digital marketing expertise can do for you.
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- +191 4564 1575
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Developed by Data Digix
Rentinc.
- Client: Rentinc.
- URL: www.rentinc.co.uk
- Website Focus: Student Lettings & Property Management
- Services Provided: Website, SEO, PPC, GMB, Content Strategy
- Business Type: Business to Consumer (B2C)
- Business Industry: Real Estate, Student Accommodation
Founded in January 2008, Rentinc revolutionized the student lettings market in Leeds by introducing an innovative “all-inclusive” living package that covers all bills in the rent. Based in the heart of the student area in Hyde Park, Rentinc specializes in providing high-quality student accommodation in popular areas like Headingley, Hyde Park, and Burley. Their commitment to hassle-free living and excellent customer service has earned them recognition in the local community, including being a runner-up at the Best Managing Agent Awards 2012 by Leeds University Union.
Rentinc continues to be a leader in student lettings in Leeds, offering fully furnished properties with a straightforward and efficient signing process.
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Reason for Data Digix
Challenge
Rentinc approached us with the challenge of increasing their online visibility and improving conversions on their website. Although their all-inclusive rental model had made a significant impact in Leeds, they needed a more modern, user-friendly online presence to drive more traffic and increase student bookings. Their existing website was outdated and not optimized to capture the attention of their target audience—students in Leeds looking for quality rental properties.
Key challenges included:
1) Outdated website design with poor user experience
2) Low online visibility and organic traffic, particularly for local search terms
3) Underperforming PPC campaigns
4) Need to streamline the property booking process online
The goal was to modernize the website, enhance online visibility, improve customer engagement, and increase property bookings.
Solution
We took a holistic approach to improve Rentinc’s digital presence through website development, SEO, PPC, Google My Business optimization, and content development:
Website Development:
We designed and developed a modern, responsive website with a focus on ease of navigation and an improved user experience. The new site included clear property listings, an intuitive property search function, and a simplified booking process. Students could easily find available properties, view key details, and submit inquiries, all through an efficient, user-friendly interface.
SEO Optimization:
Our SEO strategy focused on improving both on-page and technical SEO elements. We conducted keyword research and optimized meta tags, headers, and content for high-intent student accommodation terms. We also worked on technical improvements, such as optimizing page speed, enhancing mobile performance, and resolving any crawl errors. Additionally, we focused on local SEO to ensure Rentinc ranked well for student property searches specific to Leeds.
Content Strategy:
We helped create engaging, informative content that highlighted the benefits of renting with Rentinc, including blogs, guides, and customer testimonials. This content not only drove organic traffic but also helped to establish Rentinc as a trusted authority in the Leeds student accommodation market.
PPC Campaigns:
We developed targeted PPC campaigns to drive traffic to the website. We researched keywords that students and young professionals would likely use when searching for properties in Leeds. Through optimized ad creatives and landing pages, we ensured that the PPC campaigns were highly relevant and yielded the best possible ROI. Regular adjustments were made to maximize ad performance.
GMB Optimization
We optimized Rentinc’s GMB listing to increase their visibility in local searches, particularly for students searching for rental properties in Leeds. This included updating the business profile, adding high-quality images, and encouraging customer reviews. We also posted regular updates and offers on the GMB page to engage students and increase local search ranking.
Result
In just one year, Rentinc saw impressive results from the digital strategy:
Website Traffic: Website traffic increased by 230%, driven by SEO, targeted PPC efforts, and enhanced content.
Sales & Inquiries: Bookings and rental inquiries increased by 16.8%, demonstrating the effectiveness of the website redesign and improvements in lead generation.
These results reflect how a comprehensive approach to digital marketing and website optimization can significantly impact a business’s visibility, traffic, and overall sales in the highly competitive student lettings market.
Call to Action
Looking for hassle-free student accommodation in Leeds? Rentinc offers high-quality, fully furnished properties in the best student areas.
Call: (000) 000-0000 or visit our website to book your next home today!
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