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Developed by Data Digix
Parklane Properties
- Client: Parklane Properties
- Website Focus: Real Estate Services
- Services Provided: Website, SEO, PPC, GMB Optimization, Content Strategy
- Business Type: Business to Consumer (B2C)
- Business Industry: Real Estate, Property Management, Estate Agency
Founded in 1977, Parklane Properties has built a strong reputation as the leading property experts in Leeds. With a focus on vibrant, innovative, and forward-thinking solutions, Parklane Properties offers comprehensive real estate services, including student accommodation, professional properties, residential sales, and commercial properties for rent.
Their commitment to excellent customer service and their wide-ranging property portfolio makes them the go-to estate agent for those looking for accommodation in Leeds, whether for students or professionals.
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Reason for Data Digix
Challenge
Parklane Properties came to us with the challenge of modernizing their online presence to reflect their industry leadership while increasing visibility and engagement across multiple customer segments. Their existing website was outdated and wasn’t providing the seamless experience required to capture leads and inquiries efficiently.
Key challenges included:
1) Outdated website design and limited user experience
2) Low organic visibility and poor search engine rankings
3) Underperforming PPC campaigns and lack of local SEO optimization
4) Need to enhance online engagement and conversion rates
The goal was to revamp the website, improve SEO, run targeted PPC campaigns, and boost local presence through Google My Business optimization to drive traffic, increase sales, and enhance overall brand visibility.
Solution
We developed a comprehensive digital strategy for Parklane Properties that included website development, SEO, PPC, Google My Business optimization, and content development:
Website Development:
We designed a fresh, responsive, and user-friendly website tailored to Parklane Properties’ diverse services. The new website included specific landing pages for each property category (student accommodation, professional properties, commercial real estate, and residential sales), optimized for a seamless user journey. Enhanced property search features and integration with online forms helped generate more inquiries and streamline the process for potential clients.
SEO Optimization:
Our SEO team focused on on-page and off-page optimization, improving page titles, meta descriptions, and keyword targeting. We worked on enhancing the site’s technical SEO by optimizing page speed, improving mobile usability, and fixing any crawl errors. We also worked on local SEO, ensuring Parklane Properties ranked highly for searches related to real estate services in Leeds.
Content Strategy:
We helped create informative and engaging content, including property guides, blog posts, and local Leeds area information. This content was designed to educate potential clients about the property market in Leeds and drive organic traffic while establishing Parklane Properties as an authority in the field.
PPC Campaigns:
We launched a targeted PPC strategy aimed at driving more traffic to specific property categories. We performed keyword research for high-intent property search terms and optimized ad creatives and landing pages to maximize ROI. Continuous adjustments were made to improve ad relevance and targeting, ensuring the right audience saw the ads.
Google My Business (GMB) Optimization:
We optimized Parklane Properties’ GMB listing, ensuring it appeared prominently in local search results and Google Maps. This optimization included updating business information, adding high-quality images, collecting reviews, and posting regular updates to engage local users and increase visibility for location-specific searches.
Result
In just two years, Parklane Properties achieved outstanding results across the board:
Website Traffic: The website experienced a 670% increase in traffic, driven by successful SEO strategies, improved PPC campaigns, and enhanced local visibility.
Sales & Inquiries: Property sales and inquiries increased by 23.4%, reflecting the effectiveness of the website redesign, SEO optimizations, and highly targeted marketing efforts.
These results highlight how a well-rounded digital strategy can significantly improve visibility, traffic, and conversion rates in a competitive market like real estate.
Call to Action
Looking for the best properties in Leeds? Whether you’re a student, professional, or looking to buy or sell property, Parklane Properties is your trusted partner.
Call: (000) 000-0000 or visit our website to find your next home today!
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