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Our team of experts is committed to creating customized, data-driven solutions that work for your business, helping you achieve long-term success. No gimmicks, just real growth and a clear path to reaching your goals. Partner with us today and let us show you what true digital marketing expertise can do for you.
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- Chicago 12, Melborne City, USA
- +191 4564 1575
- info@datadigix.io
Developed by Data Digix
Alpine Siding
- Client: Aplin Siding
- Website Focus: Exterior Designer
- Website Platform: Custom-built on WordPress
- Services Provided: Website, SEO, PPC
- Business Type: Business to Consumer (B2C)
Aplin Siding is a reputable exterior design company based in Largo, FL, specializing in residential and multi-family siding and exterior renovations. With nearly two decades of experience, Aplin Siding has built a strong reputation for providing high-quality services in Pinellas and Hillsborough counties. Known for its expertise in waterproofing, rot repair, and extensive remodeling projects, the company has served a wide range of clients, including large contractors, public works projects, and individual homeowners. Aplin Siding focuses on fostering long-term relationships with customers by offering reliable and transparent services at competitive prices.
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Reason for Data Digix
Challenge
Aplin Siding approached us with several key challenges that needed to be addressed to grow their online presence and attract more local clients:
Outdated Website: The previous website did not reflect the company’s established reputation and capabilities, and it lacked modern design elements that would appeal to potential clients.
Limited Online Visibility: Despite being well-known locally, Aplin Siding had minimal online presence, and their website wasn’t ranking effectively in search engine results, which made it harder to attract new business.
Lead Generation: The website was not optimized for converting visitors into leads, meaning it wasn't bringing in enough qualified inquiries or project bids.
Brand Representation: The company wanted to better showcase its portfolio and services, which included high-profile projects and unique offerings like rot repair, to build trust with potential customers.
Solution
We crafted a customized WordPress website that addressed each of Aplin Siding’s challenges while focusing on creating an engaging online presence that highlighted their expertise and quality services.
Website Redesign:
Modern, Clean Design: We gave the website a complete redesign, focusing on a professional aesthetic that aligns with Aplin Siding’s extensive experience and high standards. We included imagery of their past projects to help potential clients visualize the quality of their work.
Clear Service Offerings: We highlighted the company’s core services, such as rot repair, waterproofing, and siding installation, ensuring that each service page had clear, detailed information and examples of completed projects.
SEO Optimization:
On-Page SEO: We optimized all service pages, blog posts, and location-specific content to improve rankings in search engines. By targeting keywords like "siding installation in Largo, FL" and "rot repair services," we ensured Aplin Siding would show up in relevant local searches.
Local SEO Strategy: Since Aplin Siding operates in specific Florida counties, we implemented local SEO techniques, including optimized Google My Business listing, location-specific landing pages, and NAP (Name, Address, Phone number) consistency across directories.
Lead Generation Tools:
Contact Forms and Calls to Action: We implemented clear, easy-to-access contact forms on every page of the website, encouraging visitors to request a bid or consultation. We also included prominent "Request a Quote" buttons for more direct lead conversion.
Portfolio Page: We created a dedicated portfolio section to showcase their most impressive projects, with detailed case studies and before-and-after photos, providing potential clients with concrete evidence of their expertise.
PPC Campaigns:
Targeted Advertising: To boost immediate visibility, we set up Google Ads targeting homeowners and contractors looking for siding, rot repair, and exterior design services in Pinellas and Hillsborough counties. This was aimed at driving highly relevant traffic to the website, especially for time-sensitive home renovation projects.
Conversion Optimization: We closely monitored ad performance and made continuous adjustments to ensure maximum ROI by targeting users searching for specific services, such as "rot repair contractor Largo" or "siding replacement in FL."
Result
The collaboration with Aplin Siding led to measurable improvements across several business areas:
Increased Website Traffic:
After implementing SEO improvements, Aplin Siding experienced a 35% increase in organic search traffic within three months. Local SEO efforts also improved their visibility on Google Maps, driving more local searches for siding and exterior renovation services.
Higher Lead Conversions:
The website's new design, combined with clear calls to action, resulted in a 50% increase in contact form submissions and request for quotes. Visitors were more engaged and spent more time exploring the services, resulting in a higher rate of converting visitors into leads.
Improved Online Visibility:
PPC campaigns generated targeted traffic that led to 20% more phone inquiries for consultations and project bids. Aplin Siding’s ads were placed strategically to ensure they reached high-intent customers, leading to more meaningful business interactions.
Stronger Brand Image:
The portfolio page helped establish Aplin Siding as a trusted authority in the exterior design industry, showcasing their expertise with testimonials, case studies, and project galleries. As a result, customers felt more confident in reaching out for estimates and project discussions.
Call to Action
Want to see how we can help your business grow online?
Call: (000) 000-0000 for a free marketing consultation today!
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